When it comes to smartphones – there are only 2 names that dominate the market – Android and iOS(Apple). But their market share worldwide varies country to country.
In United States, 65% of the market share is held by iOS, compared to 35% of Android. In United Kingdom, iOS dominates by holding 58% market share against 41% held by Android.
In Japan, iOS leads with a market share of 75%. In Australia, iOS and Android are in neck and neck competition with a market share of 55% and 45% respectively.
What about India? According to experts, 70% of smart phones in India run on Android. It’s a no-brainer since iPhones come with a heavy price tag which makes it out of reach for most Indians and you can get Android smart phones for as little as Rs. 3000/-.
According to an estimate, Android has a market share of 90% in India, making it a clear winner. Does iOS come a distant 2nd? Not really. The second dominant OS is of Windows with a market share of 5%.
Clearly, Apple is losing out a big chunk of market, but going by Tim Cook’s interviews, they clearly are not interested to lower the price to gain market share.
You can read more about smartphone OS market share here.